This document provides guidance on how to utilize the User Persona Development Template, which is designed to help product and design teams create and manage user personas. The template consists of two linked pages that support persona creation, tracking, and assignment in various product development processes.
Purpose:
This page is intended for capturing essential persona details, which are necessary for understanding user behaviors, needs, and goals. The data from this page will be referenced in various projects and assignments throughout the product lifecycle.
Key Fields:
• Persona ID: A unique identifier for each persona. This field ensures that every persona is distinct and traceable.
• Persona Name: The name given to the persona, typically representing a user archetype (e.g., “Emily the Mobile User”).
• Age Range: The typical age group the persona falls into, which helps in defining user behaviors and preferences.
• User Type: The type of user the persona represents, such as a beginner, power user, or mobile user.
• Behavior Patterns: Describes the typical behavior patterns and habits of the persona while using the product.
• Goals: The primary goals or outcomes the persona hopes to achieve by using the product.
• Pain Points: The frustrations or challenges the persona encounters when interacting with the product.
• Persona Manager: The person responsible for overseeing the persona and ensuring the data remains up to date.
• Notify Persona Manager: A button that allows the team to send reminders or notifications to the Persona Manager when updates are needed or actions need to be taken.
Purpose:
This page is used to track the development and use of personas in specific projects. It allows team members to link personas to product development activities, gather feedback, and assign actions related to the persona’s role in the project.
Key Fields:
• Assignment ID: A unique identifier for each persona assignment, ensuring that all assignments are distinct.