The User Persona Template - Beginner is designed to help teams create detailed profiles of their target users, offering an overview of basic demographic information and user motivations. The first page focuses on key personal attributes such as name, age, gender, occupation, and location. This information helps build a foundational understanding of users, allowing teams to tailor design decisions to fit the needs of different user groups.

The second page dives deeper into the goals, pain points, and needs of each persona, giving insight into what motivates users and what challenges they face. Understanding these aspects helps teams create solutions that are more user-centered. This page also highlights the preferred communication channels of each persona, allowing marketing and design teams to reach users more effectively through the right platforms.